LinkedIn is drowning in AI slop. You can spot it instantly — the "I'm thrilled to announce" posts, the fake vulnerability, the emoji-stuffed listicles. Your audience can spot it too. And they're scrolling right past it.
LinkedIn's algorithm now actively deprioritizes content that shows AI patterns. Posts with authentic engagement signals (comments, saves, shares) get 3-5x more reach than polished-but-generic AI content.
The 8 LinkedIn AI Tells Everyone Recognizes
The "Real Person" Framework
1. Start with a specific moment
Not "I learned an important lesson about leadership." Instead: "Last Wednesday at 2pm, my best engineer quit. In the exit interview, she said one sentence that changed how I manage."
2. Include a number only you would know
"We lost $14,200 that month" or "It took 47 cold calls" — specific numbers signal real experience. AI always rounds to clean numbers.
3. Have one imperfect sentence
Start a sentence with "And." Use a fragment. End with a preposition. Real people don't write in perfect grammar on LinkedIn.
4. Take a stance someone will disagree with
"Hot take: most LinkedIn advice is wrong" gets 10x the engagement of "Here are 5 tips for success." AI never takes controversial positions.
5. Skip the call-to-action
The "Agree? Repost!" ending is the biggest AI tell on LinkedIn. Just... end your post. Let the content speak for itself.
Before & After
"🚀 Excited to share that our team just hit a major milestone! After months of hard work and dedication, we've achieved incredible results. Here are 3 key takeaways: 1️⃣ Consistency is key 2️⃣ Teamwork makes the dream work 3️⃣ Never give up on your vision. What milestones are you celebrating? Share below! 👇 #Leadership #Growth #Success"
"We almost shut down in March. Bank account hit $847. My co-founder and I had the 'maybe we should get real jobs' conversation for the third time. Then one customer referral turned into 12. We just crossed $50K MRR. The lesson nobody talks about: most startups don't die from bad ideas. They die 3 weeks before the thing that saves them."
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